I think this article is a great addition to your post on ignorance.

When you pay too much attention to your competition you become your competition. The same goes with companies.

If you want to create something new, ignore your competition.

If Usain Bolt decided to watch his competition while he ran, he would never have achieved the results he did.

Worrying too much about the competition can hold you back.

Someone else is already doing that, I shouldn’t bother.

What a great excuse to not put yourself out there. To not bring value to the world.

As you mentioned, there is more than one way to look at things. Just because someone else is doing something doesn’t mean it’s the best way.

There’s a saying,

If it’s not broken, don’t fix it.

But if it could be better, isn’t it as good as broken?

People didn’t need to rent out their extra space in their homes. Having an extra room in your house wasn’t necessarily a bad thing and it still isn’t. But then Airbnb came along and created an opportunity for people to belong anywhere. Everyone thought it was crazy in the beginning. Strangers staying in other peoples homes? It would never work.

Now Airbnb is slowly becoming a noun. I don’t refer to a rental house I stayed in on the weekend as a rental house anywhere. I refer to it as an Airbnb.

The same can be said for Basecamp. I’ll be honest, I’ve never used it. But I’ve read your books and many of yours and Davids works. Basecamp creates its own market. There’s plenty of other apps out there that replicate similar features when you string them together but none capture the gestaltism of Basecamp.

The combination of the works you publish, the views you take, the knowledge you share isn’t replicated by any other company I can think of. Basecamp is more than a software company. There aren’t many software companies I can say this about.

I haven’t had to run my own company yet but you can be assured when I do, I’ll know what we’ll be using.

Thank you for continually challenging others and myself to look elsewhere.

I play at the crossroads of technology, health and art. Broadcasting from: www.mrdbourke.com

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