This also reigns true when thinking about what competition your product has. Even if you think that your product is revolutionary and innovative…
“We’re the first to the market, there’s nothing else like this out there.”
You’re more than likely not first to the market. Your competition already exists, it’s how things are already being done.
When I think of Basecamp, I don’t think of it as a product. I think of it as a completely new way of doing things. To me, that’s more valuable than a product.