The problem is, there’s a stark difference between writing the concept for an entire brand campaign and writing “Top 10 Tips for SEO Marketing” clickbait articles. Yet often, they are written by the same person. And herein lies the debate: Are you a copywriter, or a content writer?The Vague Role of 'Copywriter'4.6K22Clare BarryDaniel BourkeAug 3, 2018·1 min readYou’ve got a level of sass that’s entertaining and educational at the same time.And I love it. I love it a lot.